Pre-Business Plan
The following article covers a topic that has recently moved to center stage--at least it seems that way. If you've been thinking you need to know more about it, here's your opportunity.
Common Sense when setting up a new business, is to create a business plan.
It doesn't matter whether you are selling odds and ends on eBay from your living room or something substantial.
Business plans are a necessity and few of self-employed and freelance people use them.
They force us to spell out our objectives. We have to assign numbers to our expectations and assign a time-line to our goals. They become our roadmap and keep us on track.
But I suggest that you can't make a business plan that is worth anything until you've done your homework.
And that means knowing what you want to do and how you want to do it. And determining that there is sufficient demand for your product to generate enough income to cover your costs and make a profit.
In other words, before the business plan comes research.
If a body of knowledge already exists, it makes sense to tap into it and save yourself some work. So, the internet is your Man.
But it is also likely that as a creative sole-proprietor, meaningful statistics don't exist about your specialty.
Many micro-businesses target a very specialized niche. And many owned by creative types exist to sell a product or service that don't follow well-worn prototypes.
It is particularly difficult for such people to published data on the product.
If you fall into these categories, you'll have to generate your own information.
This, therefore, makes YOU the Expert about Your Product.
Don't limit your research to purely business data. You are building a life as well as a business.
Are the demands and conditions of your proposed business compatible with the life you want to create?
For example, illustrators often work on short deadlines - meaning that sometimes they have to work far into the night to complete a project on deadline. Plus, some clients are demanding and some do not pay on a timely basis. After all of that, can you still "love it" enough?
How will your Partner/Spouse feel about this?
Or, maybe your business is such that sales fluctuate during the year. How will you make it through the lean months? Can you handle the uncertainty of a fluctuating income?
See how much you can learn about Business Plan when you take a little time to read a well-researched article? Don't miss out on the rest of this great information.
So, how do you find information?
First, if other people provide services similar to yours, talk to them. You will gain a lot of information quickly. Their answers to your questions will save you a lot of legwork and open your eyes to factors you may not have considered.
Try to talk to at least five or six people so you can get a range of viewpoints.
You can find them through trade associations, schools, word-of-mouth. If the locals are reluctant to share information - perhaps because they see you as direct competition - look for similar people in a different locale.
Generally, provided you are not seen as a threat ( to their bus.), most proprietors are more than happy to endow you with teir greater knowledge.
Second, create the information, Be the Expert.
Mimic and simplify what large businesses do. Reduce their methods down to a level that is practical and affordable.
For example, perhaps you want to survey potential clients and customers to get feedback.
If you are a creating a micro-business on a budget, it may not be affordable nor practical to commission a focus group, Rarely is when starting out. But you may be able to speak to potential targets informally or use direct mail to send a simple survey.
Eventually you'll have to try it out, in a small way - so you won't lose much if it doesn't work - and observe the results. Then experiment and modify as needed. Once it works to your liking you can proceed..
This approach, known as "trial and error," can be applied to any facet of your business.
After all, even the largest producers test market new products before presenting them to the public.
Decide, in advance, how much time you want to allow and how much you want to budget.
Then test, test, test.
Use trial and error for every aspect of your business. Experiment with different ways of packaging your services, different rates and prices, different types of marketing, etc.
You'll soon find that certain approaches work better than others. Eventually your experience and data will suggest viable strategies.
And then you'll be ready to create your business plan.
This article's coverage of the information is as complete as it can be today. But you should always leave open the possibility that future research could uncover new facts.